LEQVIO’S DTC CAMPAIGN

It all started when…

L Yeah is a bold, high‑energy campaign with a side of edginess that celebrates confidence, resilience, and a proactive mindset in lowering bad cholesterol with LEQVIO. Rooted in the insight that patients with ASCVD want to reduce their risk of a heart event but often focus their efforts on statins, diet, and exercise, L Yeah challenges them to realize there is more they can do, and normalizes taking the next step with LEQVIO.  

With a confident tone and a rallying cry that sticks, L Yeah turns lowering bad cholesterol with LEQVIO into a statement of strength. By elevating call and response into a shared mindset, the intent, unity, and impact of the campaign are felt from the very first “L Yeah”.