Leqvio’s hcp campaign

A different kind of hcp communication.

GIVE ’EM L is a high-impact creative platform built on swagger, confidence, and confrontation. With an unapologetic, in-your-face attitude, the campaign elevated LDL-C from a passive metric to a frontline mission. Visually disruptive and emotionally charged, GIVE ’EM L spoke to the hero mentality of HCPs and patients alike—those unwilling to settle for “good enough”. 

In a category often dominated by clinical visuals and product messaging, we took a more cinematic approach. We visualized the real-world challenges patients face as physical barriers that appear within everyday scenarios. Through a dynamic, kinetic visual style, healthcare providers are shown breaking through these obstacles—transforming an abstract idea into a memorable demonstration of the role they can play in helping patients move forward.