There’s one disease that kills more New York women than any other, and it's not what you might guess: heart disease. In fact, even many doctors don't know this, or look for the signs of heart disease in the ER.
So, the American Heart Association wanted to help women fight back. Unfortunately, that same lack of awareness meant women – particularly women of color – weren't getting the message. So, we harnessed the beat of New York to create a heart disease awareness campaign that felt real – and right at home in the city.