AWARDS:
Cannes Lion 2017, Gold Category: Design: Promotional Item Design
Cannes Lion 2017, Silver Category: Design: Other Communication Design
Cannes Lion 2017, Silver and Bronze Category: Print and Publishing
Cannes Lion 2017, Bronze Category: Health and Wellness
Shortlisted for the Grand Prix for Good
Youth Ambassadors helps kids stay off the street by hiring them to write their life stories. But most people never get to hear them.
We took these kids’ real-life stories, and illustrated them like children’s storybooks. Then, we gave them to key decision-makers throughout the city to ask an important question: If these stories aren’t appropriate for your kids, why are they okay for kids in less privileged neighborhoods?
The campaign received more than 50 million earned impressions from 30 different media outlets, and got large companies Cerner, UnitedHealthcare and Children’s Mercy Hospital interested in funding Youth Ambassadors.
The work won a gold Lion and a silver Lion in Design at Cannes, as well as a silver and bronze in Print & Publishing. It was also shortlisted for the Grand Prix for Good.
PRESS:
South Dakota offers a different kind of travel. One that’s defined by what comes between destinations…not just by what’s next on the list.
We created a brand identity that brings back the nostalgia and grandeur of the old-fashioned family road trip, for a new generation.
While both Sonoma County and Napa County offer a luxury vacation experience, the brand of luxury is different.
For Sonoma County’s new brand identity, we used the vernacular of what makes Sonoma special — its close ties to agriculture and food, its beautiful scenery, its homegrown charm, and of course, its vineyards — to set it apart from other wine destinations.
With one of the first virtual reality apps in the pharmaceutical industry, we helped HCPs see retinal disease from a new perspective.
WINNER: PM360 Trailblazer Awards 2017, Gold
Retinal diseases don’t always seem threatening at first glance. But if doctors don’t ask proactive questions, they may not prescribe treatment right away – even though waiting to treat these conditions could take away their patients’ sight forever.
We found a way for healthcare professionals to see the symptoms that their patients are seeing while showing them how important their patients’ vision is, too.
We partnered with production and special effects experts whose work has been featured on Lost, Breaking Bad and Westworld. We then custom-built a specialized camera rig to film our scenarios from a full 360-degree perspective. After the footage from each camera was stitched together, we implemented graphical effects that accurately resemble the real-life impairments of each eye disease.
The result: An interactive app that features virtual and augmented reality to allow users to see for themselves what it’s like to live with a retinal disease.
Wendy's target audience – women 18 to 34 – wouldn’t consider the brand's new salads, because they’re from a fast-food restaurant. (Even though they outperformed the competition in taste-tests, hands down.)
So we changed Wendy’s quality perception by launching their new salads line the same way a fashion designer would debut their new line: As a collection.
Our results:
A 70 percent increase in salad sales, the highest record in 7 years
Increased Wendy's share in the salad space by 56 percent, above all other quick-serve restaurants
186 million impressions
6.5 million video views
8,800 contest entries
FREELANCE WORK:
INTERRUPT Magazine is a feminist magazine focused on interrupting traditional conversations about sex, fashion, art and beauty.
So, what better way to rep their Fashion Week event than to take classic fashion quotes, and...interrupt them?
We placed these posters in high-traffic parts of New York City to spread awareness spark conversation. (And we got picked up by @StreetArtNYC, too!)
Winner: CLIO Awards, Bronze
At-risk teens are under enormous pressure at home and on the streets. Drug addiction, murder and prostitution are part of everyday life. In order for things to change, their stories need to be effectively told.
Social reform is in the hands of politicians who don't comprehend the magnitude of the real issues. To make them understand, we had at-risk teens re-write the textbook on urban social reform in a way that cannot be ignored. Their stories and images create a daunting, yet compelling look into their everyday life.
I'm Not No One has been used by college professors, local leaders and even President Barack Obama to help influence social reform at local, regional and national levels.
