DUPIXENT’S CHATBOT: PIXI
A PATIENT SUPPORT TOOL THAT FEELS HUMAN.
DUPIXENT is an injectable treatment for Atopic Dermatitis (AD), asthma, and nasal polyps. Injecting yourself as a patient can be scary — so we needed to create a tool that gave them easy, reassuring content in a mobile-friendly, empathetic way.
We humanized the DUPIXENT brand by creating PIXI, a helpful, positive HCP character who provides quick links, guidance, and a reassuring, empathetic voice in a vulnerable time.
DUPIXENT’S chatbot, PIXI, on the DUPIXENT franchise consumer homepage.
One view of the flow that we created for the chatbot.