DUPIXENT: DOCTOR DISCUSSION GUIDE

A DOCTOR DISCUSSION GUIDE THAT GOES BEYOND THE NORM.

It’s tough to facilitate a discussion between a doctor and a patient — especially when medical bias is at play. DUPIXENT is an injectable treatment for many disease states, including Atopic Dermatitis (AD). AD looks different in different skin tones, and some HCPs have trouble recognizing AD in skin of color.

Using clear, intuitive language and engaging visual design, we created a concept for a guide focused on helping patients identify key topics to address during their appointment — including how AD may look on their skin.