Embarking on a mission to harness the dynamic energy of TikTok, DUPIXENT launched a social campaign for its Respiratory indications that was anything but ordinary.

The campaign was crafted with the platform’s unique culture in mind. Authenticity was paramount, and the content was created to resonate organically with users. Recognizing that TikTok thrives on active participation, the ads were designed to be community-centric, tapping into the latest audio trends to ensure they were in harmony with user expectations. The content struck a balance between being both informative about the Respiratory indications and also entertaining enough to captivate TikTok’s engaged users.

The result was a campaign that felt at home on TikTok, speaking directly to users in a language they understood and appreciated. It was a blend of education and entertainment that not only informed viewers but also invited them to engage with the brand in a meaningful way.

Total Impressions: 35M+
Total 6 second Video Views: 3.7M+
Total clicks: 94,500+
During the first two months in market, ads performed above TikTok’s own healthcare vertical benchmark for video view rates between 7-9%, at 11.2%

Finalist: PM360 Trailblazer Award 2024 - Social Media Campaign