With one of the first virtual reality apps in the pharmaceutical industry, we helped HCPs see retinal disease from a new perspective.

WINNER: PM360 Trailblazer Awards 2017, Gold

Retinal diseases don’t always seem threatening at first glance. But if doctors don’t ask proactive questions, they may not prescribe treatment right away – even though waiting to treat these conditions could take away their patients’ sight forever.

We found a way for healthcare professionals to see the symptoms that their patients are seeing while showing them how important their patients’ vision is, too. 

We partnered with production and special effects experts whose work has been featured on Lost, Breaking Bad and Westworld. We then custom-built a specialized camera rig to film our scenarios from a full 360-degree perspective. After the footage from each camera was stitched together, we implemented graphical effects that accurately resemble the real-life impairments of each eye disease.

The result: An interactive app that features virtual and augmented reality to allow users to see for themselves what it’s like to live with a retinal disease.