Millions of patients struggle with high cholesterol — and have for years. A new treatment called LEQVIO can help them lower their LDL-C (or “bad cholesterol”) with two doses a year. The first LEQVIO direct-to-consumer TV commercial premiered during the Oscars 2022. The ad features a resilient character who has been struggling with LDL-C, Gloria, and celebrates those who never give up trying to get healthy over the years, despite the difficulty of lowering LDL-C through diet and exercise alone. It’s a message of resilience and empowerment for millions of patients living with high cholesterol and heart disease in the U.S.
Airing during the Oscars gives us an opportunity to reach millions of people in the United States who are currently struggling to manage their LDL-C.