A MUlTICHANNEL CAMPAIGN THAT SHOWCASED THE BEAUTY OF INNOVATION.
A new campaign highlighted the appeal of natural-looking results.
Restylane is an aesthetics market leader with more than 20 years of experience and 40 million treatments worldwide. With heritage comes the challenge to stay relevant in a trend-chasing market.
As Restylane prepared to launch new, innovative fillers, it wanted to refresh its image, educate consumers on its differentiating technology, and compel patients to action.
The Restylane Ready multichannel campaign set Restylane apart by featuring real patients — all relatable, confident, and natural-looking — providing a unique way to showcase its new technology. Starting with a spot on Hulu, the campaign integrated seamlessly into our target’s life through multiple touch points. And women everywhere loved what they saw.
70% increase in website traffic
110% increase in searches to find a specialist
20% increase in new patients within the first 3 months
500 million impressions - 151% of awareness goal
2 million total clicks and engagements - 400% over benchmark goals
