TRANSFORM MYELOMA

a flexible unbranded campaign.

Sanofi needed an unbranded website where they could drive global media for a wide variety of placements — but they wanted it to be flexible enough to house a wide variety of assets within its framework.

We created an unbranded identity that used elements of Sanofi’s brand identity, but was simple and flexible enough to host a large range of different campaigns and assets — and left plenty of room for further development.