In a world reeling from a devastating pandemic, Regeneron was poised to share some hopeful news. As a leading biotechnology company that invents life-transforming medicines, they were ready to spread the news about their commitment to fighting serious diseases. And the timing couldn’t be more significant: They’d just moved at lightning speed to discover and develop a new antibody medicine for people affected by COVID-19. Now, it was time to show the world what they stood for — in a unique and credible way.
We stood out. By showcasing the sound of innovation.
Their actions did the talking. We created a full-length video, but without the usual voice-over, instead showcasing scenes of Regeneron’s relentless drive and focus on science and humanity. We worked with a renowned Hollywood sound designer to compose a custom soundtrack of the “sounds of science,” its rhythm building over scenes of discovery, development, and delivery. Our media approach was equally unique, targeting an engaged audience of people tuned in to the latest on health and science, and primed to hear about Regeneron’s life-changing medicines.
Approx. 23M reach
47.3M total views
297% increase in Regeneron mentions