AWARDS:
Cannes Lion 2017, Gold Category: Design: Promotional Item Design
Cannes Lion 2017, Silver Category: Design: Other Communication Design
Cannes Lion 2017, Silver and Bronze Category: Print and Publishing
Cannes Lion 2017, Bronze Category: Health and Wellness
Shortlisted for the Grand Prix for Good
Youth Ambassadors helps kids stay off the street by hiring them to write their life stories. But most people never get to hear them.
We took these kids’ real-life stories, and illustrated them like children’s storybooks. Then, we gave them to key decision-makers throughout the city to ask an important question: If these stories aren’t appropriate for your kids, why are they okay for kids in less privileged neighborhoods?
The campaign received more than 50 million earned impressions from 30 different media outlets, and got large companies Cerner, UnitedHealthcare and Children’s Mercy Hospital interested in funding Youth Ambassadors.
The work won a gold Lion and a silver Lion in Design at Cannes, as well as a silver and bronze in Print & Publishing. It was also shortlisted for the Grand Prix for Good.
PRESS: